Producer Hammer comes under fire for “promoting” four Ghanaian musicians

After making a post promoting a crop of the new school of musicians, veteran music producer Hammer came under fire from certain music enthusiasts and business insiders.

According to the producer’s captions, Ghanaians should give the younger generation their unwavering support because they have successfully taken over the reins of music.

Images of Amaarae, Black Sherif, Kidi, and Sugarcane hitmaker Camidoh were included in the post.

I feel the torch has been successfully passed on, and this new generation has a global footprint, he wrote. Despite all of our challenges, I can gladly declare that our industry has advanced. Concrete is transformed into a rose over time. Let’s provide the new school with unwavering support and aid it in guiding our music’s future. Good fortune

Four Ghanaian musicians that producer Hammer has promoted have drawn criticism.
Four Ghanaian musicians that producer Hammer has promoted have drawn criticism.
A few participants in the industry slammed Hammer shortly after he made his claim for not being fair to pacesetters, who are still working in the music business.

Prince Atta Owusu Junior, a Facebook user, commented to Hammer: “You are being selective Da Hammer!” Many people exist who are at this level or even higher than these. I must disagree!

Another person asked the producer why Kuami Eugene wasn’t mentioned.

A remark about Kuami Eugene was this: Where is Kuami? Kuami cannot be excluded from the list of the best musicians in Ghana. Remember that he has only recently won artist of the year in the past two years.

One of Hammer’s fans, Yung Barrista also had this to say: It is unhealthy and uncalled-for when some of you who ought to know better engage in this petty discriminative crusade. Which baton sir? Is this extract by an extension benching the supposed ‘baton holders? Oh! Yes! These new breeds need our maximum support and their recent international exposure can not be underestimated, but let’s do that at the expense of our big guys who are certainly hoisting the flag of Ghana in their little way.

Our industry is suffering today because some of you failed awfully to put the right structures in place when you had the mileage.On Hitz FM’s Daybreak Hitz show, Mr Logic also disagreed with the music producer’s gesture because “there is no baton when it comes to music.”

Mr Logic said Hammer is a pillar in the music space, and such opinions don’t have to come from a person of his calibre.

However, in response to comments made by his detractors on the same Daybreak Hitz show, Hammer claimed that his message had been misinterpreted.

He claims that rather than just the four persons he posted, he is requesting support for every new breed.

“I didn’t create the collage myself, and I didn’t try to imply that. You may tell that I am speaking for everyone if you read my caption.

“Let’s not gaze at that image… They are not the culprits. All of them—Lasmid, Vanilla, and King Promise—are included. I am not petty; I have compassion for everyone. When a person is unjust… I get to talk first. I’ve even given support to musicians I’ve never met,” he said.

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