Kuami Eugene, a singer, has dreamed of conquering the Chinese market.
The “Single” hitmaker claims that because China has a sizable population, African musicians may achieve their greatest professional success if they could convince the Chinese to play and sing their songs.
“I believe that if you are a person or an artist from Africa and your music is heard in China, you have succeeded there. If your music is heard in China and you are booked to perform there and the venue is packed, stop making music since you have exhausted all possibilities.
He added, “If you have your music in China, maybe you do a 10,000 capacity or even 2,000 in China, you have done it all.”
He also discussed how challenging it is to break into such areas, particularly when the target audience does not speak Ghanaian and cannot relate to their music.
“Getting a foothold in that market is difficult. They also have the biggest population. That is how I had seen myself as an artist. As an African, I believe I have done enough if my music is played and jammed to when it gets there, but I’m not there yet, so I’m working hard.
Following a recent European tour, Kuami Eugene is currently promoting his new song, “I Feel Nice.”