Hammer: Government needs to place more value on creative industry

The government must give the creative sector the same priority as the mining sector, according to renowned Ghanaian music producer Hammer of the Last 2.

Last Saturday, he discussed the need for government to give the creative industry more attention with George Quaye, host of Joy FM’s Showbiz A-Z show.

“The government hasn’t yet assigned importance to the creative arts. You know, the government would treat the creative arts like the mining industry, he added, if it truly understood their potential.

Hammer claims that despite the creative sector being just as lucrative, the government gives the mining sector priority. The mining industry, he continued, “their money be fiscal, therefore they put greater attention on that industry forgetting that the creative arts industry is equally lucrative as the mining industry.”

Stakeholders in the creative business have bemoaned the lack of attention paid to the sector throughout the years, claiming that they are typically dismissed. The most recent person to add his voice to the plea for support and attention for the creative arts business is Hammer, formerly known as Edward Nana Poku Osei.

The CEO of The Last Two Music Group and a legendary music producer, Hammer of The Last 2, Some of Ghana’s major Hip Hop and Hiplife performers, including Obrafour, Tinny, Kwaw Kese, Sarkodie, and Edem, among others, are credited to him for developing them. He has gained attention recently for entering the world of entrepreneurship and succeeding there.

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