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FDA dragged to court over ‘no celebs in alcoholic beverage ads’ directive

Only two weeks remain for the Food and Drugs Authority (FDA) to submit a defense to a lawsuit challenging certain of its regulations.

The FDA has issued guidelines that forbid using famous people to promote alcoholic beverages in any way.

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This regulation is a component of measures to safeguard kids from being drawn into alcoholism.

But the complaint claims that this is bad news for the entertainment sector and deprives them of prospective revenue sources.

The FDA’s 2015 regulations, according to the plaintiff Mark Darlington Osae, constitute to discrimination on the basis of economic status, occupation, and other factors, according to the writ issued on November 11.

The artiste manager and music publisher is however praying the Supreme Court to render unconstitutional the guidelines which stipulate that “No well-known personality or professional shall be used in alcoholic beverage advertising.”

According to the complaint, it violates articles 17(1) and 17(2) of the 1992 Constitution and is inconsistent with them.

A party to the lawsuit was also identified as the Attorney General.

This law has previously caused controversy in the entertainment sector.

Since its debut in 2015, a number of famous people and public figures have had occasion to complain about the circumstance.

Wendy Shay, a musician, complained about the policy in January 2020, saying it had cost her lucrative deals.

Also in April of this year, “Sugarcane” hitmaker Camidoh urged his industry peers to band together against the law.

Prior to this most recent development, however, no legal action had been taken to seek redress.

 

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