Entertainment

Audiomack reinforces its commitment to supporting the growth of African Artists

After less than a month of operation, Audiomack has produced a ground-breaking track with Nigerian rapper and songwriter Laycon. Laycon’s song “God Body V2” produced 5 times more money within the first week of its Premiere Access release than it did from streaming alone. Premiere Access, just introduced by Audiomack, is a first-of-its-kind tool that enables artists to thank their most ardent supporters by making an upcoming single or album available on Audiomack before it is made widely available.

For musicians on Audiomack, Premiere Access offers a brand-new revenue stream that goes beyond standard streaming.

Now that they are signed up for the Audiomack Monetization Program (AMP), artists can upload their work to Audiomack, use the Premiere Access function, and choose the duration of exclusivity for their release’s backers. Along with Laycon, a number of other successful musicians, including DJ Tunez, Starboy Producer, Nigerian super producer Pheelz, and American singer Almira Zaky, debuted the Premiere Access feature.

“As a major player in the music business, we understood the opportunity and responsibility to empower artists to explore various forms of monetization and support the commercial potential of their work.

This achievement with Laycon is a sign of additional successes we hope to have with artists that utilize the Premium Access function, according to Jason Johnson, vice president of brand marketing and brand strategy at Audiomack Africa.

Premiere Access expands on Audiomack Supporters, a feature that the platform introduced in December 2021 that lets fans directly fund the songs and albums of their favorite artists. Artists must apply for and be accepted into the Audiomack Monetization Program (AMP) in order to be eligible for Supporters, or they must distribute their music to Audiomack through one of the many participating partners, such as Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem, and Vydia.

According to Audiomack, more than half of all independent musicians who use the Supporters function have seen a boost in their revenue of at least 30% as a result of direct fan donations. Over 25,000 artists on the platform have received direct assistance since the feature’s inception eight months ago.

With a 2012 start, audiomack now has a global user base of more than 20 million. The streaming and discovery platform has been crucial in introducing emerging talents like Roddy

Ricch and Kaash Paige; worked as a dependable partner to debut exclusive releases for prominent artists like Eminem and Nicki Minaj; and assisted rising African singers like Omah Lay in reaching a global audience. In Nigeria, Ghana, Tanzania, Senegal, and Kenya, Audiomack is the number-one music streaming app on Apple’s iOS as of January 2021.

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